'Light Graffiti' has been around for a few years now, and was recently used on adverts for 'TalkTalk' and the Ford Focus. I'm not sure of the exact technique, hundreds of photos/long exposure/adding the effects in with a computer, but I'd love to experiment more with digital media. Photography and Flash/After Effects is the kind of stuff that would really add to my portfolio, something that's clearly very print dominated. With the end of uni so close I'm going to have to rely on my portfolio for work, so the more varied the better!
Check out this 'graffiti light spider' posted by Youtuber 'demkinsan' here.
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