Nike Music Shoe

Just saw this new Japanese advert for Nike shoes on Youtube while doing some research for my new project based on 'consumerism'. While I love the creativity of the advert, I can't help remember some of the economic statistics I've read based on Nike's Eastern labor force. This is all relevant research that I can add to my 'Big Idea' project, I don't intent for the final outcome to be too political but I am still interested in adding this type of research to my folder.